WIND Marketing

A Chicago agency that had to sound like motion. I set the line, the content, and the way a campaign is offered.

WIND Marketing builds websites and campaigns for small businesses. The public voice has to do two jobs: sound like the agency, and tell a founder what they are buying. I write that. The line is “Marketing that moves.” The offer under it is brand strategy, digital campaigns, and content creation, plus the social work that keeps a conversation going after the post.

Problem

Most agency sites either hide the offer under a mood, or list services until the reader leaves. A small-business owner on a phone needs a stance, three things they can buy, and a number, in that order. Content that could belong to any shop is the same as no content.

Process

I wrote one line and used it as the rule for everything else. “Marketing that moves” is the hero. “We reject subtlety” is the point of view, so the wrong client can opt out. Each offer is one sentence: brand identities that drive action, campaigns that reach people where they already are, and content with the urgency of the story. Social is described as owning the conversation, not as a posting calendar. The proof the agency publishes, 10+ campaigns, 17M+ views, and 98% satisfaction, sits where the eye lands before the services.

Solution

• One voice for the agency and the work it shows, from the headline to the client pages.
• Three offers a founder can repeat: brand, campaigns, and content.
• Social framed as strategy, creation, and scheduling, with the work itself under the claim.
• Proof in the first screen, so the campaign ask is not the first fact they meet.

Results

• 3 Offers, each in one sentence
• 10+ Campaigns on the public proof
• 17M+ Views the homepage leads with
• 98% Client satisfaction, above the fold

Justin Moran · Marketing Specialist · Chicago, IL · LinkedIn · Resume (PDF)