HerdRight

Five people, three workstreams, one marketplace. I kept payments, listings, and pricing from becoming three products.

HerdRight is a livestock marketplace that reached more than 30,000 buyers and sellers and was acquired in December 2025. I led a team of five and kept the scope on the three things a marketplace has to do.

Problem

A small team will invent adjacent products: a blog, a social layer, a second catalog. Meanwhile listings, payments, or prices are soft, and the market does not forgive that. Buyers and sellers also pull the roadmap in opposite directions.

Process

I split the work into payments, listings, and pricing, and staffed those before anything else. A request that did not help someone publish an animal, trust the price, or finish paying waited. Status stayed in those three lanes so the team could see a stall.

Solution

• Three lanes, explicitly: list, price, pay.
• A team of five coordinated across those lanes instead of five separate projects.
• Launch defined as both sides present and a transaction that completes.

Results

• 30K+ Buyers and sellers
• 5 People
• 3 Workstreams that were allowed to matter
• Dec 2025 Acquired

Justin Moran · Product Manager · Chicago, IL · LinkedIn · Resume (PDF)