WIND Marketing

An agency homepage where the type is the picture, and the next click is obvious.

WIND Marketing needed a site that felt like motion without relying on a film. I designed a black field, one blue, and headlines large enough to be the layout. The buyer is a small-business owner who has to know what they are buying before they will start a campaign.

Problem

Agency homepages often open on a mood and hide the offer. This one had to name the work, brand, campaigns, and content, and still feel like the line “Marketing that moves.” A ticker can suggest motion and also make the page unreadable. The structure had to hold if the motion is ignored.

Process

I made the headline the graphic and kept the chrome quiet: a wordmark, five links, and one Get Started. The hero has two actions on purpose. Start Your Campaign is the high-contrast path. View Our Work is the lower commitment, for trust before a conversation. Services and the reasons the approach works are numbered 01 to 03, so the eye moves in order instead of through a wall of copy. Proof sits in the first screen. The page ends on a short form, “Let’s talk,” rather than a second navigation.

Solution

• Type as the layout. The subhead says what the agency does in one breath: websites and campaigns for small businesses.
• Two hero actions, visually ranked, so the undecided visitor has a path that is not a dead end.
• A numbered grid for the offer and for why it works. Each block is a number, a name, and one sentence.
• Work, services, and clients as their own pages under the same header, so the homepage does not have to be the whole portfolio.

Results

• 2 Actions in the first screen
• 3 Numbered offers a buyer can scan
• 1 Blue, used for the action and the active state
• Short The close is a form, not another menu

Justin Moran · UI/UX Designer · Chicago, IL · LinkedIn · Resume (PDF)