Pippa

Provider outreach for a HIPAA compliant healthtech startup in a sensitive nutrition and eating category. I ran 229+ discovery calls with clinicians and helped bring the platform to 200+ outpatient clinics.

Pippa sells to outpatient clinics, and clinicians only bring in tools they trust. My job was to find the right providers, earn a first conversation, learn how their clinic actually works, and hand the founders a qualified lead with the notes already written.

Problem

Clinicians are busy, skeptical of vendors, and protective of their patients. In an eating-related category, one careless line in an email can end the relationship. Outreach had to be high volume and still read like it came from someone who listened.

Process

I sourced and prioritized provider leads by email, phone, and LinkedIn, then ran discovery calls focused on workflow and pain points instead of features. Every touch, meeting, and lead status went into a shared pipeline. Each week I brought pipeline numbers, provider feedback, and the most common objections to the founders and clinical partners, and we rewrote scripts and follow-up sequences from what we heard.

Solution

• Multi-channel prospecting with every touch logged, so no lead went cold by accident.
• Discovery calls that qualified needs, workflows, and pain points before any pitch.
• Clean handoffs to the founders with discovery notes attached.
• A competition matrix that set positioning and talk tracks for clinic pitches and a $500K pre-seed raise.
• Patient-safe messaging: anything that could read as clinical advice went through clinical review, with no calorie counts or before-and-after framing.

Results

• 229+ Discovery calls with clinicians
• 200+ Outpatient clinics on the platform
• $500K Pre-seed raise the positioning supported
• 500 Signed-clinic goal in the 12 month plan

Justin Moran · Business Development Representative · Chicago, IL · LinkedIn · Resume (PDF)