Growth marketer with three years turning content strategy into shipped work across social, community, and publishing. I run fast tests on cadence, format, and distribution, and I report them as sales, followers, and retention.
Experiments
What was tested, what moved, and what that was worth. Every write-up leads with the business number.
WIND Marketing: The agency site is the acquisition page. I put the result in front of the offer.
Pippa: Content brought the visits. Clinic referral meant we did not buy the patient. Sales is the number.
POI: Two tests: how often we posted, and a loop that borrows attention from conversations we were not in.
Electroid: Two channels. Every month, retention and click-through pick the next test.
Glowst: At this scale the comment section is a research panel. I used it to pick title and thumbnail tests.
AutoPost: Ten networks from one calendar. The point is that each post remembers how it did, so the next test is not a guess.
What I Run
Growth Loops: Referral paths and community-led loops that bring an audience back without a media budget.
Experiments: Cadence, format, and creative tests, one variable at a time, so the result can be trusted.
Readouts: Retention, click-through, and sales written so a founder can change next month’s plan.
Community-Led Growth: Showing up in conversations the brand was not tagged in and pulling that audience back to the account.
Marketplace Payments: Hands-on experience building marketplace payments and webhooks on Stripe for a two-sided market.
AI Workflows: Claude and ChatGPT workflows that research, draft, and publish faster, which shortens every test cycle.
Selected Results
WIND Marketing: Put the agency’s proof on the acquisition page: 10+ campaigns, 17M+ views, and 98% satisfaction, ahead of the offer.
Pippa: 110% increase in sales in a single month, with 30K+ views on the content program and a 0% CAC clinic referral channel.
POI: 160% follower growth in 90 days and 20K+ views from a cadence test plus a community-led growth loop.
Glowst: Channel reached 2.69M subscribers and 749M+ views while weekly comment themes drove title and thumbnail tests.
Electroid: 130K subscribers and 46M+ views, with retention and click-through choosing each month’s next test.
HerdRight: Launched a two-sided marketplace connecting 30K+ buyers and sellers, with Stripe payments and webhooks.
FAQ
How do you decide what to test?: From the data and the audience’s own language: retention and click-through drops, repeated comment themes, and whatever channel is producing results nobody has scaled yet.
Which metrics do you report?: Sales first when the business sells something, then follower growth, retention, and click-through. Views are an input, never the headline.
Do you have paid acquisition experience?: My strongest results came from loops that did not rely on paid spend: clinic referral at Pippa and community-led growth at POI. I report CAC next to every channel either way.
Are you interested in fintech?: Yes. I have built marketplace payments on Stripe and have a strong interest in stablecoins and fintech growth.
Where are you based?: Chicago. I am looking for growth roles where the work is tied to revenue or acquisition.