Electroid

Two channels. Every month, retention and click-through pick the next test.

Electroid’s channels are at 130K subscribers and 46 million views. I run the monthly loop: read retention, click-through, and engagement, then change one thing in the next batch.

Problem

A channel at this volume will keep growing on habit and still leak. People click and leave, or they stop clicking. Without a monthly cut, you cannot tell which. Vanity views hide both.

Process

I sequence releases so the two channels do not compete with each other for the same viewer on the same day. After publish I pull retention and click-through. The monthly note is allowed to kill a title pattern or a format. If I cannot name the next test, the note is not done.

Solution

• One pair of metrics in the lead: retention and click-through.
• A sequenced calendar so a test is not confounded by the other channel.
• A written next test. The report is the decision.

Results

• 130K Subscribers
• 46M+ Views
• Monthly A new test, chosen from retention and CTR
• 2 Channels, sequenced so the read stays clean

Justin Moran · Growth Marketer · Chicago, IL · LinkedIn · Resume (PDF)