Experiments

• WIND Marketing: The agency site is the acquisition page. I put the result in front of the offer.
• Pippa: Content brought the visits. Clinic referral meant we did not buy the patient. Sales is the number.
• POI: Two tests: how often we posted, and a loop that borrows attention from conversations we were not in.
• Electroid: Two channels. Every month, retention and click-through pick the next test.
• Glowst: At this scale the comment section is a research panel. I used it to pick title and thumbnail tests.
• AutoPost: Ten networks from one calendar. The point is that each post remembers how it did, so the next test is not a guess.

Justin Moran · Growth Marketer · Chicago, IL · LinkedIn · Resume (PDF)