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Ten networks from one calendar. The point is that each post remembers how it did, so the next test is not a guess.

I built a scheduler that posts to ten networks and stores the result on the post. Growth work dies when the learning is trapped in five apps. This is the log.

Problem

You cannot run a cadence test across Instagram, TikTok, YouTube, and the rest if the numbers live in ten places and the creative lives in a folder. People remember the post that felt good. The post that sold is often a different one.

Process

One calendar. Each network gets the format it needs. When the post goes out, its engagement is written back to that item. The next cycle starts from the log. If a format wins on one network and loses on another, that is allowed to be the finding.

Solution

• Ten networks, one queue: Instagram, TikTok, X, LinkedIn, YouTube, Threads, Reddit, and others.
• Format applied per network so the test is the message, not a bad crop.
• Analytics stored per post, which is what makes the next test honest.

Results

• 10 Networks in the same test bed
• 1 Log
• Per post The unit of learning
• Next cycle Starts from the record, not from memory

Justin Moran · Growth Marketer · Chicago, IL · LinkedIn · Resume (PDF)