WIND Marketing

The agency site is the acquisition page. I put the result in front of the offer.

WIND Marketing sells brand, campaigns, and content to small businesses. The homepage is the first test a founder takes. I wrote it so the number arrives before the service list: 10+ campaigns, 17M+ views, and 98% satisfaction, then three things they can buy.

Problem

An agency site that leads with a mood makes the visitor guess what they are buying. One that leads with a long menu makes them leave. The growth job is a stance, a result, and an offer, in that order, on a phone.

Process

I treated the first screen as the acquisition surface. “Marketing that moves” is the line. “We reject subtlety” is the filter, so the wrong client opts out before a call. Each offer is one sentence a founder can repeat: brand identities that drive action, campaigns that reach people where they already are, and content with the urgency of the story. The proof the agency publishes sits above that list.

Solution

• Proof in the first screen, so the ask is not the first fact they meet.
• Three offers, each one sentence, so the next step is obvious.
• A point of view that costs the quiet-brochure client and keeps the one who wants to be seen.
• The same voice on the campaign pages as on the headline.

Results

• 17M+ Views the homepage leads with
• 10+ Campaigns on the public proof
• 98% Satisfaction, above the fold
• 3 Offers a founder can repeat

Justin Moran · Growth Marketer · Chicago, IL · LinkedIn · Resume (PDF)