Pippa

Content brought the visits. Clinic referral meant we did not buy the patient. Sales is the number.

Pippa sells to clinics and to families. I owned the content that sat in front of that. In one month the content program’s 30,000 views lined up with a 110% increase in sales. Acquisition of the patient does not run through ads. Clinics refer them.

Problem

Early health products burn cash on paid social and still miss the buyer, because the buyer is a clinic, not a scroller. We needed a public presence that could move a sales conversation, and a path to the user that did not require a media budget.

Process

I published on a steady cadence and watched which posts founders could actually send to a partner. Separately, the commercial motion was a clinic letter of intent: the clinic adopts, the patient arrives referred. That is a zero ad-cost path on the consumer side. I reported views and the sales change in the same update so nobody mistook attention for revenue.

Solution

• A content cadence aimed at the sales conversation, not at maximum reach.
• Clinic referral as the acquisition loop. The patient is introduced, not purchased.
• One monthly number that matters: sales. Views sit beside it as the leading indicator.

Results

• 110% Sales increase in a single month
• 30K+ Views on the content that month’s lift sat beside
• 0% Consumer ad cost. Clinics refer the patient
• 200+ Clinics in the commercial footprint

Justin Moran · Growth Marketer · Chicago, IL · LinkedIn · Resume (PDF)